If users aren’t taken right to where they want to be, they will lose interest. Without it, users who open notifications will be directed to your app’s home screen instead of the content that is relevant to the message. This allows you to send notifications at a particular moment when users are most likely to open the message and use your app.ĭeep links are a vital component of your push notification strategy. Use location-based or geo-based push notifications.Don’t bombard users with too many notifications,.Give recipients a reason to open the message so that it doesn’t get ignored.Include valuable content in each message.Here are a few tips to help you get the most out of your push notification campaign: Push notifications can increase monthly users as long as you don’t send too many messages. Let’s take a look at some specific strategies that will help you increase monthly active users. Low numbers reveal that either your app or your retention strategies need some work. High numbers indicate that users are satisfied with your app. That number is your app’s MAU.Īnalyzing this metric can help you figure out if your app is on the right track. Next, look at the last 30 days of in-app activity to find out how many monthly users your app had. Is it simply opening your app? Must they spend a certain amount of time using your app? The qualifications depend on the type of app and your goals. Monthly active users (MAU) – Active users in a 30-day period.įirst, you must determine what qualifies users to be called ‘active’.Weekly active users (WAU) – Active users in a 7-day period.Daily active users (DAU) – Active users in a 24-hour time period.You can measure how many active users your app had over several different time periods: This term only applies to those who engage with your app. How to Increase Monthly Active Users? What is MAU?īefore diving into the definition of monthly active users, it’s important to understand that not every user can be considered active. Learn how to increase monthly active users (MAU) by reading this article. Keeping users engaged is essential for your app’s success.
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